
ABOUT SYP
Show Your Pride (SYP) is a visibility campaign and co-created by the Greater Houston LGBTQ+ Chamber of Commerce and Soneja Creative. Since 2023, Show Your Pride has captured hundreds of individuals, through photography, in front of stunning Pride backgrounds, which are unique to each year.
Each photo shows the strength, joy and courage inherent in embracing one’s true self or their support of the LGBTQ+ community. Highlighted with each photo is three powerful words in response to "What Pride Means to Me." The campaign is an empowering and visually captivating, bold and colorful expression of the LGBTQ+ community aimed at capturing the essence of Pride through the powerful photography of Chandrayee Soneja (she/her), with Soneja Creative.
Show Your Pride transcends traditional boundaries, using the power of photography to share joy, evoke emotions, and create a powerful visual narrative that celebrates the strength and resilience of the LGBTQ+ community.
At the core of Show Your Pride are the visual photographs, capturing the joy of a community and highlighting each person’s three defining words in response to ‘What Pride Means to Me.” The campaign encourages participants to authentically express their identities, experiences, allyship and Pride, allowing Chandrayee Soneja to capture the raw beauty and resilience of the community.
